Henan Haiyuan Fine Chemical Co., Ltd. is a national high-tech enterprise integrating R & D, production and sales. It was established in may2016, covering an area of 60000 square meters, and has 233 employees. Its main products are propargyl alcohol and butynediol. It is currently the largest propargyl alcohol production enterprise in China.
Since its establishment, the company has always focused on product quality, attached importance to the introduction and training of scientific research talents, strengthened technical cooperation with Tianjin University and other institutions of higher learning, continued to carry out technological innovation, optimized and improved the production process, and reduced the comprehensive unit consumption of products; Adhere to customer satisfaction as the starting point, improve the after-sales service system and improve the after-sales service quality.
After the outbreak of COVID-19, various industries have been seriously affected and suffered huge economic losses to varying degrees. However, Haiyuan chemical still has outstanding performance, with a turnover of RMB 110million in 2019, an increase of 18% over 2018. Orders have increased rapidly, and the company is full of vitality. All this benefits from the innovation of the company's business sales model.
Mr. Wu, the company's sales manager, completed a series of courses on practical whole network marketing after work, built a complete online marketing system, and opened the road of Internet based sales. In the process of learning, Mr. Wu reorganized the company's product system, selected the main products and strengthened the network marketing team. He personally led the team to Beijing E-Commerce Institute for systematic study and produced an exclusive project implementation manual. Subsequently, we worked hard on promotion, including paid promotion based on Baidu bidding and Alibaba, free promotion on B2B platform, Baidu know, Baidu tieba, Baidu Library, portal websites, major we media, short videos, etc., and made efforts through multiple channels at the same time to improve the script library and product data tracked by customer service. We used Baidu Shangqiao, business consultants, baidu statistics and other detection tools to analyze various promotion data and continuously optimize them. It achieved very good results. In the same month, it successfully signed supply agreements with three companies, including mallak specialties PVT Ltd. and Wuhan oak Special Chemicals Co., Ltd., and some potential customers can still continue to follow, exceeding the annual sales target.
Post time: Jul-29-2022